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Phase II
- Design & Prototype
What design do you like? How do you know that the design you like
will work for your users'? What design will your users' appreciate?
How can you be sure that people will find the things you want them
to find? Will it be obvious to a first-time visitor that your site
has what they want? Does the site make it easy for them to buy or
get information?
Using the information identified in Phase I, the navigation, information
architecture, and general flow of the site is created. The design
is tested and redesigned as necessary to ensure the ultimate success
of your site. The results of this phase will be a blueprint for
the final design and a structure for the final implementation in
Phase III.
Components
Create information architecture
Map the site flow
Design the navigation
Develop the overall design concept
Define labels and taxonomy
Produce design comps
Build prototype
Test prototype
Revise as necessary
Products
The Production Specification - the production style guide, which
may include:
The information architecture blueprint
The navigation scheme specification
Scenarios
Storyboards
Sketches
Flowcharts
Design Comps
Low Fidelity Prototypes
High Fidelity Prototypes
HTML Prototypes
Usability test reports / video
Perceived Information Architecture test report
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