Phase I - Information Gathering & Strategy
What are you trying to do? How will the site achieve your goals?
Who will use your site, and why will they come? If you have an existing
site - what is working well, and what isn't?
In this first phase we determine the basic information that will
drive the rest of the process. Information gathering involves
the identification of the unique aspects of your project by analyzing
and understanding the organization's and the user's requirements.
The intention is to develop a shared vision of the web site and
to perform a comprehensive analysis of the user and task requirements.
At this stage, defining the focus of the site is paramount. The
process typically includes meetings with the client's staff. The
information collected during this phase is vital for the effective
development in Phase II.
Meet with stakeholders to assess the company's objectives
Define target audience
Define standards and measures of success
Define business model
Meet with subject matter experts, and user's, to research and
analyze their perceptions and expectations for the product
Analyze the current version of the web site and log files
Identify problems that need to be resolved
Analyze competitive web sites
Analyze the users' tasks as they are performed or intended to
Inventory existing content
Understand any budgetary or schedule limitations
Determine who will be the client's decision making contacts
Define the site concept and scope
Brainstorm and explore potential solutions and functionality (including
search engine optimization)
Scope of design and technical alternatives
Delineate a style guide defining the development criteria (which
technologies will be supported)
A documented Site Plan lays out a foundation for the design and